Mont Etoile Names Hong Kong Beverage Expert Zachary Yu as Brand Ambassador

Mont Etoile, the award-winning premium natural mineral water brand, has appointed Zachary Yu, one of Hong Kong’s leading authorities on wine, spirits, and sake, as its new brand ambassador.

Sourced from protected aquifers deep in Thailand’s Soi Dao Mountain Range, Mont Etoile offers exceptional purity, balanced minerals, and natural clarity—qualities honored with the Grand Gold at Monde Selection 2025, making it a benchmark for refined, quiet-luxury hydration.

Zachary Yu, fondly called "The Wine Guy," built his reputation over two decades, most notably as Head Sommelier and Beverage Manager at the two-Michelin-starred Ming Court (Langham Place Hotel), where he created innovative Cantonese pairings and curated extensive global wine lists. A WSET graduate and Guild of Sommeliers member, he has won awards including Standout Sommelier and the Grand Prize in “Somm Like it Bordeaux” competition.

Yu’s expertise spans beverages: he serves as Tasting Editor for Whisky Magazine HK, Cru Magazine panelist, educator, and judge for the Oriental Sake Awards, Decanter World Wine Awards and the HK Cathay Pacific & International Wine and Spirits Competition. He is also a brand ambassador for prominent whisky, champagne, and Cognac houses, hosting tastings and bridging Eastern-Western palates.

His commitment to harmony, quality, and mindful enjoyment perfectly complements Mont Etoile’s philosophy of natural purity and elevated living.

“I’m honored to represent Mont Etoile,” said Zachary Yu. “Its pristine balance enhances every fine beverage and refined moment—I look forward to sharing this exceptional natural essence.”

The partnership will feature Yu in campaigns, digital content, tastings, and luxury events, positioning Mont Etoile as the ideal companion for sophisticated palates.

As Mont Etoile grows globally, this collaboration underscores its appeal to those who value authenticity, sustainability, and timeless elegance.

For more information, visit www.montetoile.com.